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Introduced in 1977, ADMARC® (Advertising Management & Accounts Receivable Control System) is a pioneer in the area of publishing industry software, as the first system designed by an independent vendor specifically to manage advertising revenues and accounts receivables for the newspaper and magazine industry. Today, ADMARC manages more advertising sales revenue in the United States than any other business management system in the publishing industry.

ADMARC is used by more than 70 major publishing companies worldwide, including:

Eight of the top ten newspapers in America (ranked by circulation).

30 of the top 50 U.S. metropolitan dailies.

More than 50% of the country's top 100 consumer magazines (ranked by ad revenues).

As the publishing industry changes, moving toward becoming media companies, ADMARC, with its flexible table driven design, adapts those changes, and it will continue to do so, because NWI is committed to meeting advertising and accounts receivables needs in every market. ADMARC is designed to be adaptable to changing markets, different products, and new forms of media. ADMARC's user-definable tables make it easy to change and zones or editions, add new pricing plans or products, test new products, and perform revenue analysis.

ADMARC puts you in control. However you use ADMARC, you will find that it gives you a clearer view of your past and current business than you've ever had before, while providing you with a highly accurate tool for evaluating your future marketing directions. No matter the size or complexity of your advertising operation, ADMARC will deliver the results you need to stay on top.

A range of optional modules are available to extend ADMARC functionality in a variety of areas, as shown below:

click on a module to view its details

Features Overview

Customers & Accounts

	In ADMARC, customers, whether advertisers or agencies, are entered into the system one time, regardless of how many kinds of advertising they do; therefore, you can always see their total picture with your company.
	ADMARC supports complex advertising relationships-parents, divisions, subsidiaries.
	ADMARC handles multiple complex contracts for an account and provides contract performance analysis and reporting, including short rating and rebating (which can be automatic or manual, at your discretion).

Order Entry & Management

	ADMARC automatically calculates order prices based on user-defined variables, including product, zone, size, position, section, color, day of week, contract level, agency relationships, and more.
	ADMARC can price insertions in relation to one another, supporting user-defined pricing schemes. ADMARC can support your needs no matter how you want to price.
	Do you have a pricing program that offers a third off for a Saturday insertion if the customer also places an ad for Tuesday and Sunday? ADMARC can do that.
	Do you have a pricing program where you charge a flat rate for an Internet add-on to a print ad? ADMARC can do that.
	Do you have an Interactive buy for which the customer is to be billed a flat rate per month for a certain number of months, regardless of when the ads appear on the web? ADMARC can do that.
	Do you need cost per thousand pricing based on zone circulation? ADMARC can do that.

Credit Management & Accounts Receivables

	ADMARC's Credit Master helps you control credit; your credit department sets credit limits (usually defaulted based on the type of account), and as advertising is booked or payments are made, this Credit Master gets updated, so that you always have an up-to-date view of the customer.
	Orders are credit checked dynamically at time of entry.
	The Credit Master provides balance information-based on age as well as total exposure, credit limit, credit status, assigned risk code, Dun & Bradstreet Rating, and payment history.
	ADMARC allows you to use a variety of payment options-on account, by ageing, specific invoices (or group of invoices), etc. Electronic payments from banks or other third parties are supported as well.

Additional Features & Benefits

	Comprehensive data and system security features protect your data and allow you to have complete control of who has access to what features, screens, functions, menus, fields, and even field values.
	Menus and navigation can also be customized to meet your needs.
	ADMARC can run on a variety of platforms, from Windows to Unix to IBM.

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For sales & information:

Neasi-Weber International
25115 Avenue Stanford, Suite A300
Valencia, CA 91355
Tel: (818) 895-6900 Fax: (818) 830-0889
email: sales@nwintl.com

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